GetCoattail Research — Amazon just posted its fastest AWS growth in 18 quarters and the market is arguing about a $200 billion spending plan. We ran it through every filing lens we maintain. The concentrated money is not just present — at 35 of 83 tracked managers, it is broader than for any stock audited in this series so far. And in the entire parsed insider record, no Amazon insider has ever bought a share on the open market.
Start with the narrative, because it is a live argument. Amazon reported second-quarter 2026 results on July 30: net sales of $200.6 billion, up 20% year over year, operating income of $27.5 billion, up 43%, and AWS revenue of $42.2 billion, up 36.7% — the cloud unit's fastest growth in 18 quarters, producing $16.6 billion of operating income at a 39.4% margin. Headline net income included a $53.4 billion non-operating gain tied mainly to the Anthropic investment, which lifted diluted EPS to $5.75. The counter-argument is the spending: roughly $200 billion of guided 2026 capital expenditure, with trailing free cash flow reported negative as the build-out absorbs cash. Analyst consensus targets average roughly $321 to $324 against an October 2, 2026 close of $251.52 in our price file — up 9.0% year to date, below the 252-session closing high of $284.02 (August 3, 2026). Amazon was the eighth most-searched ticker on Benzinga Pro for October; its third-quarter report is expected on October 28, 2026.
Now the filings. GetCoattail tracks the portfolios, trades and disclosures of the investors with the most information about any company: superinvestors, institutions as a whole, insiders, members of Congress, and 5% holders. For Amazon — the eighth Filing Tape audit, after IREN, CoreWeave, Micron, NVIDIA, Tesla, AMD and Apple — the sponsorship question answers itself at the top of the register. The tension is further down.
Lens 1: the superinvestors — thirty-five long holders, the broadest bench in this series
We track 83 large, mostly long-only managers whose 13F portfolios we collect directly from SEC EDGAR. As of June 30, 2026, thirty-five held Amazon in long common-stock positions — every one of the 35 reported rows is a long position, with no option rows in the count. That is the highest holder count of any stock audited in this series (Apple, the previous widest, had 22). In the same collection, only Microsoft, at 37 long holders, and Alphabet's Class A, at 36, sit above it, with Alphabet's Class C (34) and Meta (31) in the same range. The cohort's combined long position rose on a like-for-like pipeline basis from 76,415,369 shares at March 31 to 87,172,409 shares at June 30 — up 14.1% — in a quarter when the share price itself rose 14.4%, from a $208.27 close to $238.34 in our price file. The EDGAR collection's own second-quarter long total is 87,173,409 shares, worth $20,776,956,912 (see methodology for the 1,000-share difference between the two aggregations).
The bench is broad rather than concentrated. The largest holder, Dodge & Cox Funds, holds 16,708,513 shares and increased 10.6% — but that is only 19.2% of the cohort's Amazon stock, a different world from Berkshire Hathaway's 88.0% share of the Apple cohort in the previous audit. Tiger Global holds 9,683,558 shares (down 3.2%); the top three holders together account for 40.1% of the cohort. Two managers opened new positions: Pershing Square with 8,563,857 shares (10.49% of its portfolio) and Viking Global with 3,700,862 — 12,264,719 new shares between them. Appaloosa increased 15.7% to 5,000,000 shares, Davis Advisors 24.8%, Baupost 20.0%, Egerton 51.2%. The direction count is not one-way, though: of the 35 long holders, 19 decreased, 10 increased, 4 were unchanged and 2 were new — AltaRock trimmed 24.3%, Polen 27.9%, AKO 34.0%, Vulcan 37.8%. The cohort added shares in aggregate because the new and increased positions outweighed the trims, not because the trims were absent.
Lens 2: institutions — 6,145 filers, shares up 18.45%
Zoom out to the whole 13F market and the register matches the superinvestor picture. At June 30, 2026, 6,145 institutions reported positions in Amazon, up from 5,936 at March 31 — a 3.5% rise — and 6,126 of them reported long positions. Reported share counts rose 18.45%, from 6,037,399,361 to 7,151,104,181 shares. The register churned underneath: 1,843 filers entered and 1,634 left. The dataset's reported aggregate value rose 36.2% to $1,728,350,206,539; the aggregate includes option rows, so we treat filer and share counts as the reliable series and the dollar figure as reported (see methodology). One plausible reading is that part of this breadth is mechanical — Amazon sits in nearly every index basket. But here the concentrated cohort moved the same way as the broad register: its share count rose 14.1% while two managers opened large new positions.
Lens 3: the 5% register — passive, topped by the founder
Three SC 13D/G filings cover Amazon, and all three are 13G or 13G/A — the passive form. There is not one 13D, the filing an investor uses when it wants something from management. The largest reporter is the founder himself: Jeffrey P. Bezos reported 964,340,319 shares, 9.0%, as of September 30, 2025, in a 13G/A filed October 14, 2025. The other sized reporter is Vanguard Capital Management at 6.77% (727,679,638 shares, as of March 31, 2026) — an index complex, filing passively. A separate Vanguard Group amendment reported 0 shares and 0.0% as of March 13, 2026; we record it without interpreting the internal reorganisation it appears to reflect. No activist has filed: the register's top line is a founder's retained stake and an index fund — ownership, not intent.
Lens 4: insiders — zero purchases in the entire parsed record
In the 90 days through October 2, 2026, Amazon insiders filed 14 reports covering 26 sale transactions totalling $364,782,442.61 — 1,280,238 shares sold by seven insiders, all 26 transactions by officers. Open-market purchases in the same window: zero.
Widen the window and the purchase side does not just stay empty — it has never been anything else. Over the full year through October 2, 2026, the record shows 72 filings covering 129 sale transactions totalling $457,207,233.21 by ten sellers, and zero open-market purchases. Across the entire parsed Form 4 record (124 filings), purchases total exactly zero transactions, against 225 sale transactions totalling $6,181,908,010.44 by ten sellers. Some selling is mechanical — vesting and tax withholding generate filings regardless of anyone's view — and we assign no motives. But the purchase side has no mechanical explanation: in a year when the stock traded from a $198.79 closing low (February 13, 2026) to a $284.02 closing high, no Amazon insider bought a single share at market price, and none appears in the parsed record at any earlier date either. Our site's separate 90-day insider aggregate matches the full-parse figures exactly: zero buys, 26 sales, $364,782,442.61, seven sellers.
Lens 5: Congress — two members, three buys against five sells
Across the Senate and House transaction record we maintain (as of October 3, 2026), two members of Congress have traded Amazon: three purchases and five sales, with the most recent purchase on July 8, 2026, and both parties represented. All three purchases are in the House record, which also carries four of the five sales; the Senate aggregate records one sale. The counts are small, and congressional disclosures report ranges rather than exact values, so we record direction only.
Lens 6: short interest — 0.76% of shares out, falling since July
As of September 15, 2026 — the most recent FINRA settlement date — 81,440,414 Amazon shares were sold short: 0.76% of the 10,786,311,572 shares the company most recently reported outstanding, with days-to-cover of 2.77. That is a small borrow for a stock of Amazon's size.
The latest reading sits 27.4% below the series peak of 112,243,921 shares on June 15, 2022, and the borrow has fallen at four consecutive settlements since July 15, 2026 — from 106,566,350 shares to 81,440,414, down 23.6%, with an 11.54% drop in the final settlement alone. It is 16.5% above its year-ago level of 69,908,794 shares, so the borrow is not at its lows — but at 0.76% of shares outstanding, it is not a large short position either.
The gap, stated plainly
Amazon's filing record is the mirror image of the series opener. IREN had a loud story and no concentrated holders at all; Amazon has the broadest concentrated sponsorship we have measured — 35 of 83 tracked managers, cohort shares up 14.1% in the second quarter, two large new positions, and a full register of 6,145 filers with shares up 18.45%. The 5% register is passive, topped by the founder's own 9.0% stake. The short borrow, at 0.76% of shares outstanding and falling since July, says almost nobody is betting against the story either. And yet the insider lens is the one lens that does not move with the story: 225 sales totalling $6,181,908,010.44 in the parsed record — $364,782,442.61 of it in the last 90 days — and not one open-market purchase, ever, in that record. The institutions are buying the AWS story in size. The people inside the company, on the record, only sell.
What would change the picture
Nothing above is a recommendation. It is a record. These are the filings that would change the description, in the order the data will arrive:
- 1. Third-quarter results on October 28, 2026. The next print tests the AWS-acceleration narrative — $42.2 billion of AWS revenue, up 36.7% — against the roughly $200 billion capital-spending plan that frames the sceptics' case. It changes no filing above, but it sets the backdrop for the next quarter's filings. (One calendar, Zacks, lists October 29; most list October 28.)
- 2. The 2026Q3 13Fs (filing window closing mid-November 2026). Whether the holder count holds above 35, whether Pershing Square's new 8,563,857-share position grows or was a one-quarter trade, and whether the 19 second-quarter trimmers keep trimming, is the cleanest test of whether the broad bench is settling in or passing through.
- 3. The first insider open-market purchase. A single Form 4 purchase code would be the first in the entire parsed record — 124 filings, 225 sales, zero purchases. Watch also whether the sales pace — $457,207,233.21 over the last year — changes.
- 4. Any 13D, from anyone. Three passive 13G filings — the founder at 9.0% and a Vanguard entity at 6.77% — are the whole register. A first 13D converts the register from passive to intent, and any new sized 13G reporter would be the first non-founder, non-index name on it.
- 5. The short-interest series from its September level. Short interest has fallen at four consecutive settlements from 106,566,350 shares (July 15, 2026) to 81,440,414. Whether it rebuilds into the October 28 earnings print, or keeps drifting down from 0.76% of shares outstanding, is the fastest-updating series in this audit: FINRA publishes it biweekly.
Until one of those prints, the filing record describes a stock the concentrated money demonstrably owns — more broadly than any audited in this series — trimmed by a majority of its tracked holders even as it added shares in aggregate, held passively at the 5% level by its founder and an index fund, and never, on the record, bought by the people who work there.
Related reading: Twenty-Two of 83: One Holder Is 88% of the Superinvestors' Apple Stock — Filing Tape #7; Zero of 83: The Superinvestors Aren't in IREN — Filing Tape #1; 80% Overlap, No Copycat Signal: Congress vs. the Superinvestors. Amazon's own page: Amazon (AMZN) on GetCoattail.
Methodology and data notes
- Superinvestor lens: 83 managers collected directly from SEC EDGAR Form 13F (managers_13f collection), positions as of June 30, 2026; Amazon identified by CUSIP 023135106. Thirty-five distinct managers hold long positions totalling 87,173,409 shares; all 35 reported rows are long (no put or call rows). Quarter-to-quarter cohort totals (76,415,369 shares across 33 pipeline rows at March 31; 87,172,409 across 34 pipeline rows at June 30) are from the site pipeline's holdings files on the same CUSIP basis in both quarters; the change is +14.1% ((87,172,409 / 76,415,369) − 1). The pipeline's second-quarter total is 1,000 shares below the EDGAR collection's long total — a single 1,000-share position (Investment Management Associates) present in the EDGAR collection but not in the pipeline aggregation. Dodge & Cox's share of the cohort is 16,708,513 / 87,173,409 = 19.2%; the top three holders (Dodge & Cox, Tiger Global 9,683,558 shares, Pershing Square 8,563,857 shares) are 40.1%. Peer long-holder counts in the same collection: Microsoft 37, Alphabet Class A (GOOGL) 36, Alphabet Class C (GOOG) 34, Meta 31, Apple 22. The "broadest in this series" claim covers the eight stocks audited in the Filing Tape series (IREN 0, CoreWeave 1, Micron 5, NVIDIA 19, Tesla 6, AMD 6, Apple 22, Amazon 35).
- Full-market lens: SEC Form 13F Data Sets full-market aggregation (the fixtures underlying our 2026Q1–Q2 market tables). Holders = distinct filers reporting the CUSIP; 6,126 of the 6,145 reported long positions. Reported-value caution: the aggregate value ($1,728,350,206,539 over 7,151,104,181 shares) implies ≈$241.69 per share against a June 30, 2026 close of $238.34 in our price file. The aggregate sums the VALUE of every information-table row — including put and call option rows — while the share count covers long common-stock rows only, so we headline filer and share counts and label dollar values "reported."
- Insider lens: full-parse Form 4 aggregation (agg_by_ticker), record as of October 2, 2026 (124 filings). Sale and purchase counts are transaction-code counts (S and P) in non-derivative rows; grants and exercises are not counted as purchases. The site's 90-day insider aggregate, compiled on a different as-of date (October 8, 2026), matches the full-parse 90-day figures exactly (0 buys; 26 sales; $364,782,442.61; seven sellers).
- 13D/G lens: full-parse SC 13D/G aggregation and parsed filings (3 filings, 2 of them amendments, 3 reporters in aggregate), filings through April 29, 2026. Reporter percentages are as reported in each filing for its event date; the same holder can appear in several filings. The two sized reporters are Jeffrey P. Bezos (9.0% as of September 30, 2025) and Vanguard Capital Management (6.77% as of March 31, 2026). One parsed row (The Vanguard Group, event date March 13, 2026, filed March 26, 2026) carries zero shares in the parse and is not used for any figure here.
- Congress lens: Senate PTR archive and House PTR archive as maintained on this site, combined record as of October 3, 2026. Counts are transaction counts in the aggregated member record; congressional disclosures report value ranges, so no dollar figures are used for this lens. The combined record shows two members, three buys and five sells; the House record carries all three buys (and four sells), and the Senate aggregate (as of October 1, 2026) shows one sell with no member counted in that aggregate's member field.
- Short interest lens: FINRA Equity Short Interest files (biweekly settlement dates), collected directly from FINRA's public distribution; the Amazon series covers 137 settlements from January 15, 2021 to September 15, 2026 — Amazon appears in every settlement file in the collection. FINRA publishes each settlement about two weeks after the fact. The share-count ratio uses the company's dei reported shares outstanding — 10,786,311,572 shares as of July 22, 2026.
- Fundamentals note: our fundamentals collection carries Amazon's fiscal-2025 figures — revenue $716,924,000,000, net income $77,670,000,000, assets $818,042,000,000 — for the fiscal year ended December 2025. The second-quarter 2026 figures in the introduction are from the company's July 30, 2026 results as reported by multiple outlets (see market context sources), not from our fundamentals file. The market value of about $2.76 trillion uses that file's October 6, 2026 price ($256.29) and reported share count.
- Prices: our own daily-close file for Amazon through October 2, 2026 ($251.52 close, +9.0% year to date on that file; 252-session closing high $284.02 on August 3, 2026; closing low $198.79 on February 13, 2026; closes of $208.27 at March 31, 2026 and $238.34 at June 30, 2026). The October 2 close of $251.52 matches the close reported by ad-hoc-news for the same date.
- Market context sources: second-quarter 2026 results (net sales $200.6 billion, +20% year over year; operating income $27.5 billion, +43%; AWS $42.2 billion, +36.7%, fastest growth in 18 quarters; AWS operating income $16.6 billion at a 39.4% margin; diluted EPS $5.75 including a $53.4 billion pre-tax non-operating gain mainly from the Anthropic investment) — company results as reported by ad-hoc-news, Fortune, StockTitan, TradingNews and BetaFinch, checked October 8, 2026; capital-expenditure guidance of roughly $200 billion for 2026 and negative trailing free cash flow of about $7.6 billion — TradingPedia and TradingNews; third-quarter results date (October 28, 2026; Zacks lists October 29) — TradingPedia and Blockchain.news; analyst consensus average target (about $321 to $324) — MarketBeat via ad-hoc-news and Blockchain.news; most-searched ranking (eighth, Benzinga Pro October) — Benzinga via Market News Now, checked October 8, 2026. Figures we could not confirm against two sources were left out.
- Amazon is in the GetCoattail stock-page universe: Amazon (AMZN) stock page. Series data: amzn_lens_data.csv · amzn_short_interest_series.csv. Earlier audits: Apple · AMD · IREN.
This article describes public filings as of the dates stated. It is not investment advice and makes no recommendation. Filings lag reality: 13F positions are as of June 30, 2026, and later trading is not yet public.
Revision history
- v1.0 — October 8, 2026: first publication.