GetCoattail Research — Apple just printed a record June quarter, hit a record price, and became the first $5 trillion company in the headlines. We ran it through every filing lens we maintain. The concentrated money is there — but it is mostly one holder, unchanged, while thirteen of the twenty-two long holders trimmed in the second quarter. And in the entire parsed insider record, no Apple insider has ever bought a share on the open market.
Start with the narrative, because it is a strong one. Apple reported fiscal third-quarter 2026 results on July 30: revenue of $109.4 billion, up 16% year over year, with iPhone revenue up 22% to $54.3 billion and Mac revenue up 29%. Earnings per share reached $2.02, up 29%, a figure that included a one-off tariff reimbursement of about $0.11 per share. In September the shares set a record at $344.94 and the company's market value crossed $5 trillion for the first time. In our own price file the stock closed at $333.69 on October 2, 2026, up 22.7% year to date, after a closing high of $341.07 on September 25. Apple was the seventh most-searched ticker on Benzinga Pro for October, and its fiscal fourth-quarter report is scheduled for October 28, 2026. Morgan Stanley trimmed its target from $360 to $355 in early October while keeping an Overweight rating.
Now the filings. GetCoattail tracks the portfolios, trades and disclosures of the investors with the most information about any company: superinvestors, institutions as a whole, insiders, members of Congress, and 5% holders. For Apple — the seventh Filing Tape audit, after IREN, CoreWeave, Micron, NVIDIA, Tesla and AMD — the headline number looks like broad sponsorship. It is not. It is concentration.
Lens 1: the superinvestors — twenty-two long holders, one of them 88%
We track 83 large, mostly long-only managers whose 13F portfolios we collect directly from SEC EDGAR. As of June 30, 2026, twenty-two held Apple in long common-stock positions. A twenty-third manager, Appaloosa Management, reported a new position too — but it was a put option row on 835,000 shares, not a long holding, so we do not count it as ownership. The cohort's combined long share count went from 265,265,709 shares across 24 holders at March 31 to 258,983,287 shares across 22 holders at June 30 — down 2.4%, in a quarter when the share price itself rose 14.0%, from a $253.79 close to $289.36 in our price file.
The distribution is the story. Berkshire Hathaway holds 227,917,808 shares worth $65,950,296,923 — 22.04% of its portfolio, unchanged in the quarter — and that single position is 88.0% of everything the cohort owns in Apple. The second holder, H&H International Investment, holds 27,098,707 shares (41.05% of its portfolio) and trimmed 6.4%. Together, two holders account for 98.5% of the cohort's Apple shares. The remaining twenty holders combined own about 1.5%: Markel Group with 1,227,290 shares, Mairs & Power with 1,138,448 (down 5.8%), Jensen Investment Management with 860,969 (down 46.1%), and seventeen more at 152,173 shares or fewer. The direction count confirms the picture: of the 22 long holders, 13 decreased, 7 were unchanged, and only 2 increased — and no manager opened a new long position. For scale, 35 of the same 83 managers hold Amazon and 19 hold NVIDIA; Apple's 22 long holders come with the thinnest bench behind the leader in this series.
Lens 2: institutions — breadth at a record count, value up 40%
Zoom out to the whole 13F market and the register is genuinely broad. At June 30, 2026, 6,132 institutions reported positions in Apple, up from 6,032 at March 31 — a 1.7% rise — and 6,111 of them reported long positions. Reported share counts rose 21.03%, from 7,925,334,658 to 9,591,862,099 shares. The register churned underneath: 1,639 filers entered and 1,539 left. The dataset's reported aggregate value rose 40.1% to $2,776,088,024,826; the aggregate includes option rows, so we treat filer and share counts as the reliable series and the dollar figure as reported (see methodology). One plausible reading is that part of this breadth is mechanical — Apple sits in nearly every index basket, so filer counts rise without any filer forming a view. But note the contrast: the broad register added 100 net filers and a fifth more shares, while the concentrated cohort lost two holders and trimmed 2.4%.
Lens 3: the 5% register — passive, and only Vanguard
Three SC 13D/G filings cover Apple, and all three are 13G or 13G/A — the passive form. There is not one 13D, the filing an investor uses when it wants something from management. Both sized reporters are Vanguard entities: The Vanguard Group at 9.47% (1,415,826,462 shares, as of June 30, 2025) and Vanguard Capital Management at 7.48% (1,099,168,953 shares, as of March 31, 2026) — an index complex, filing passively. A separate Vanguard Group amendment reported 0 shares and 0.0% as of March 13, 2026; we record it without interpreting the internal reorganisation it appears to reflect. No activist has filed, and no holder outside the index complex appears on this register — the quietest lens in this audit.
Lens 4: insiders — zero purchases in the entire parsed record
In the 90 days through October 2, 2026, Apple insiders filed 15 reports covering 8 sale transactions totalling $4,342,254.52 — 13,430 shares sold by one insider, all eight transactions by an officer. Open-market purchases in the same window: zero.
Widen the window and the purchase side does not just stay empty — it has never been anything else. Over the full year through October 2, 2026, the record shows 49 filings covering 37 sale transactions totalling $174,685,993.92 by eight sellers, and zero open-market purchases. Across the entire parsed Form 4 record (79 filings), purchases total exactly zero transactions, against 53 sale transactions totalling $246,381,464.71 by nine sellers. Some selling is mechanical — vesting and tax withholding generate filings regardless of anyone's view — and we assign no motives. But the purchase side has no mechanical explanation: during a year in which the stock rose from a $245.27 closing low (October 10, 2025) to a record close, no Apple insider bought a single share at market price, and none appears in the parsed record at any earlier date either. Our site's separate 90-day insider aggregate matches the full-parse figures exactly: zero buys, eight sales, $4,342,254.52, one seller.
Lens 5: Congress — four members, seven buys against fourteen sells
Across the Senate and House transaction record we maintain (as of October 3, 2026), four members of Congress have traded Apple: seven purchases and fourteen sales, with the most recent purchase on September 8, 2026, and both parties represented. All seven purchases are in the House record; the Senate record shows four sales and no purchases. The counts are small, and congressional disclosures report ranges rather than exact values, so we record direction only. Even so, Apple's two-to-one sell-to-buy split leans the opposite way from AMD's nine-to-two buy split in the previous audit.
Lens 6: short interest — 0.88% of shares out, and falling from June
As of September 15, 2026 — the most recent FINRA settlement date — 128,753,092 Apple shares were sold short: 0.88% of the 14,594,180,000 shares the company most recently reported outstanding, with days-to-cover of 2.85. That is a small borrow for the largest stock in the market.
The latest reading sits 18.0% below the series peak of 157,008,120 shares on December 31, 2024, and 10.7% below its June 15, 2026 level of 144,248,476 shares, falling 7.87% in the final settlement alone. It is 8.9% above its year-ago level of 118,199,377 shares, so the borrow is not at its lows — but at 0.88% of shares outstanding, it is not a large short position either.
The gap, stated plainly
Apple's filing record is a study in where the sponsorship actually sits. The broad register is at a record count — 6,132 filers, shares up 21.03% — and the headline superinvestor count, 22 long holders, looks deep until you open it: one holder, Berkshire Hathaway, unchanged, is 88.0% of the cohort's shares, the top two holders are 98.5%, thirteen of the twenty-two trimmed in the second quarter, and no one opened a new long position. Congress leans two-to-one toward selling. The 5% register holds only a passive index filer. The short borrow, at 0.88% of shares outstanding, says almost nobody is betting against the story either. And the insiders complete the pattern that has now appeared in every audit in this series, in its purest form: 53 sales in the parsed record, and not one open-market purchase, ever, in that record.
What would change the picture
Nothing above is a recommendation. It is a record. These are the filings that would change the description, in the order the data will arrive:
- 1. Fiscal fourth-quarter results on October 28, 2026. The next print tests the record-quarter narrative — $109.4 billion of revenue, iPhone up 22% — that carried the stock to $344.94. It changes no filing above, but it sets the backdrop for the next quarter's filings.
- 2. The 2026Q3 13Fs (filing window closing mid-November 2026). Whether Berkshire's 227,917,808 shares stay unchanged for another quarter, and whether the long-holder count recovers above 22 or the thirteen trimmers keep trimming, is the cleanest test of whether the concentrated cohort is holding or slowly leaving. Watch also whether anyone opens a new long position — none did in Q2.
- 3. The first insider open-market purchase. A single Form 4 purchase code would be the first in the entire parsed record — 79 filings, 53 sales, zero purchases. Watch also whether the sales pace — $174,685,993.92 over the last year — changes.
- 4. Any 13D, from anyone. Three passive 13G filings — two Vanguard reporters, the larger at 9.47% — are the whole register. A first 13D converts the register from passive to intent, and any new sized 13G reporter would be the first non-index name on it.
- 5. The short-interest series from its September level. Short interest has fallen from 144,248,476 shares (June 15, 2026) to 128,753,092. Whether it rebuilds toward the June level into the October 28 earnings print, or keeps drifting down from 0.88% of shares outstanding, is the fastest-updating series in this audit: FINRA publishes it biweekly.
Until one of those prints, the filing record describes the market's largest company as broadly held by everyone, concentrated in one unchanged holder, trimmed by most of its tracked owners, sold on balance by Congress — and never, on the record, bought by the people who work there.
Related reading: Six of 83: The Superinvestors Doubled Their AMD Shares. Its Insiders Still Haven't Bought. — Filing Tape #6; Zero of 83: The Superinvestors Aren't in IREN — Filing Tape #1; 80% Overlap, No Copycat Signal: Congress vs. the Superinvestors. Apple's own page: Apple (AAPL) on GetCoattail.
Methodology and data notes
- Superinvestor lens: 83 managers collected directly from SEC EDGAR Form 13F (managers_13f collection), positions as of June 30, 2026; Apple identified by CUSIP 037833100. Twenty-two distinct managers hold long positions totalling 258,983,287 shares; a twenty-third reporter (Appaloosa Management) holds only a put option row (835,000 shares) and is excluded from the long count and the long totals. Quarter-to-quarter cohort totals (265,265,709 long shares across 24 holders at March 31; 258,983,287 across 22 at June 30) are from the site pipeline's holdings files on the same CUSIP and long-row basis in both quarters; the second-quarter pipeline long total matches the EDGAR collection's long-row total exactly. The share change is −2.4% ((258,983,287 / 265,265,709) − 1). Berkshire Hathaway's share of the cohort is 227,917,808 / 258,983,287 = 88.0%; the top two holders (Berkshire and H&H International Investment, 27,098,707 shares) are 98.5%.
- Full-market lens: SEC Form 13F Data Sets full-market aggregation (the fixtures underlying our 2026Q1–Q2 market tables). Holders = distinct filers reporting the CUSIP; 6,111 of the 6,132 reported long positions. Reported-value caution: the aggregate value ($2,776,088,024,826 over 9,591,862,099 shares) implies ≈$289.42 per share against a June 30, 2026 close of $289.36 in our price file. The aggregate sums the VALUE of every information-table row — including put and call option rows — while the share count covers long common-stock rows only, so we headline filer and share counts and label dollar values "reported."
- Insider lens: full-parse Form 4 aggregation (agg_by_ticker), record as of October 2, 2026 (79 filings). Sale and purchase counts are transaction-code counts (S and P) in non-derivative rows; grants and exercises are not counted as purchases. The site's 90-day insider aggregate, compiled on a different as-of date (October 8, 2026), matches the full-parse 90-day figures exactly (0 buys; 8 sales; $4,342,254.52; one seller).
- 13D/G lens: full-parse SC 13D/G aggregation and parsed filings (3 filings, 2 of them amendments, 2 reporters in aggregate), filings through April 29, 2026. Reporter percentages are as reported in each filing for its event date; the same holder can appear in several filings. The two sized reporters are both Vanguard entities (9.47% as of June 30, 2025; 7.48% as of March 31, 2026). One parsed row (The Vanguard Group, event date March 13, 2026, filed March 26, 2026) carries zero shares in the parse and is not used for any figure here.
- Congress lens: Senate PTR archive and House PTR archive as maintained on this site, combined record as of October 3, 2026. Counts are transaction counts in the aggregated member record; congressional disclosures report value ranges, so no dollar figures are used for this lens. The combined record shows four members, seven buys and fourteen sells; the House record carries all seven buys (and ten sells), and the Senate aggregate (as of October 1, 2026) shows zero buys and four sells.
- Short interest lens: FINRA Equity Short Interest files (biweekly settlement dates), collected directly from FINRA's public distribution; the Apple series covers 137 settlements from January 15, 2021 to September 15, 2026 — Apple appears in every settlement file in the collection. FINRA publishes each settlement about two weeks after the fact. The share-count ratio uses the company's dei reported shares outstanding — 14,594,180,000 shares as of July 17, 2026.
- Fundamentals note: our fundamentals collection carries Apple's fiscal-2025 figures — revenue $416,161,000,000, net income $112,010,000,000, assets $359,241,000,000 — for the fiscal year ended September 2025. The fiscal third-quarter 2026 figures in the introduction are from the company's July 30, 2026 results as reported by multiple outlets (see market context sources), not from our fundamentals file. The market value of about $4.87 trillion uses that file's October 6, 2026 price ($333.63) and reported share count; the $5 trillion figure in the introduction is the September 2026 intraday milestone as reported by the outlets cited.
- Prices: our own daily-close file for Apple through October 2, 2026 ($333.69 close, +22.7% year to date on that file; 252-session closing high $341.07 on September 25, 2026; closing low $245.27 on October 10, 2025; closes of $253.79 at March 31, 2026 and $289.36 at June 30, 2026).
- Market context sources: fiscal third-quarter 2026 results (revenue $109.4 billion, +16% year over year; iPhone $54.3 billion, +22%; Mac +29%; EPS $2.02, +29%, including an approximately $0.11 tariff reimbursement) — company results as reported by MoneyCheck, CoinCentral and Financial News, checked October 8, 2026; record price $344.94 and $5 trillion market-value crossing (September 2026) — MoneyCheck and CoinCentral; fiscal fourth-quarter results date (October 28, 2026) and consensus — Blockchain.news; Morgan Stanley target trim ($360 to $355, Overweight maintained, early October 2026) — TradingPedia and Blockchain.news; most-searched ranking (seventh, Benzinga Pro October) — Investors Hangout summary of Benzinga Pro data, checked October 8, 2026. Figures we could not confirm against two sources were left out.
- Apple is in the GetCoattail stock-page universe: Apple (AAPL) stock page. Series data: aapl_lens_data.csv · aapl_short_interest_series.csv. Earlier audits: AMD · Tesla · IREN.
This article describes public filings as of the dates stated. It is not investment advice and makes no recommendation. Filings lag reality: 13F positions are as of June 30, 2026, and later trading is not yet public.
Revision history
- v1.0 — October 8, 2026: first publication.